KEEBLER
Role:
Producer, Video Editor, Animation, Design, Art Direction, Audio Mixing
Credits:
QNY Creative
Ezio Burani - Creative Director
Ilya Volgin - 3D Artist, Animation
Patricia Gonzaga - Animation
Date:
2025
Producer, Video Editor, Animation, Design, Art Direction, Audio Mixing
Credits:
QNY Creative
Ezio Burani - Creative Director
Ilya Volgin - 3D Artist, Animation
Patricia Gonzaga - Animation
Date:
2025
Keebler reached out to QNY Creative in search of a video solution to visually communicate their brand new flavor innovations and a refreshed product lineup to the classic cookie brand.
The purpose of the campaign is to showcase the product innovation and differentiation across the legendary Chips Deluxe line, and the new standup pouch sizes for a B2B audience consisting of internal teams, buyers, retailers and distributors.
We combined brand elements with fresh new visuals, motion typography, 3D mockups, and animations to create a fun and energetic video experience to perfectly capture Keebler's brand personality, while outlining the variety of their product lines in a simple way.
To effectively showcase the product innovation behind each cookie, we focused closely on color, texture, ingredients and baking process. This process informed our approach to visualize each cookie in an iconic and memorable way, while highlighting the overall expanse of their product lines.:
The final reels were heavily leveraged by the client as effective sales presentations for the new product line and the focus on new innovation workflows. The partnership between brand and agency will continue as we continue to collaborate on newer products and campaigns
