NURRI
Role:
Art Direction, Design Lead, Animation, Video Production, Web Design
Credits:
QNY Creative
Anna Urban - Marketing & Strategy Director
Claudia Hickey - Brand Marketing Lead
Ilya Volgin - 3D Artist, Design
Pat Gonzaga - Animation
Neetu Laddha - Photography, Video
Art Direction, Design Lead, Animation, Video Production, Web Design
Credits:
QNY Creative
Anna Urban - Marketing & Strategy Director
Claudia Hickey - Brand Marketing Lead
Ilya Volgin - 3D Artist, Design
Pat Gonzaga - Animation
Neetu Laddha - Photography, Video
Date:
2024-2025
2024-2025
Overview
QNY Creative partnered with Trilliant Foods to launch Nurri, a new protein drink brand built to scale. From establishing its digital presence from the ground up to cultivating an engaged social media community, we developed an integrated brand and marketing strategy designed to drive awareness, connect with consumers, and support nationwide distribution.
QNY Creative partnered with Trilliant Foods to launch Nurri, a new protein drink brand built to scale. From establishing its digital presence from the ground up to cultivating an engaged social media community, we developed an integrated brand and marketing strategy designed to drive awareness, connect with consumers, and support nationwide distribution.
The Approach
We brought Nurri to life across every digital touchpoint, crafting a distinct brand voice and a storytelling approach that made protein more engaging, approachable, and shareable.
We brought Nurri to life across every digital touchpoint, crafting a distinct brand voice and a storytelling approach that made protein more engaging, approachable, and shareable.
Through a blend of strategic social media campaigns, user-generated content, influencer collaborations, promotional giveaways, and original video and 3D content, we created a dynamic digital ecosystem built to educate, entertain, and inspire action.
From discovery to purchase, every touchpoint was designed to move consumers along the customer journey, transforming social buzz into meaningful engagement, first-time purchases, and lasting brand affinity.
The Results
Our integrated approach helped establish Nurri as an emerging force in the protein beverage category, combining digital momentum with measurable commercial impact.
3.5M+ Views
5M+ Reach
60K+ Interactions
$1 Million + in First-Year Sales at Club Retailers
Our integrated approach helped establish Nurri as an emerging force in the protein beverage category, combining digital momentum with measurable commercial impact.
3.5M+ Views
5M+ Reach
60K+ Interactions
$1 Million + in First-Year Sales at Club Retailers
The Impact
From a brand-new launch to a growing retail presence, QNY Creative helped lay the foundation for Nurri’s long-term growth. By uniting brand strategy, compelling content, and performance-driven digital marketing, we built more than a social media presence—we helped create a brand experience designed to scale.
From a brand-new launch to a growing retail presence, QNY Creative helped lay the foundation for Nurri’s long-term growth. By uniting brand strategy, compelling content, and performance-driven digital marketing, we built more than a social media presence—we helped create a brand experience designed to scale.
