WALNUT ST. KITCHEN
Role:
Brand Identity Design, Art Direction, Collateral Design
Brand Identity Design, Art Direction, Collateral Design
Timeline:
2022-2023
2022-2023
Walnut Street Kitchen offers a unique, globally inspired dining experience to Montclair. Formerly known as Corso 98, Executive Chef-Partner Beverly Lacsina was seeking to rebrand and relaunch her business as Walnut St. Kitchen. I partnered with Lacsina to develop a visual brand identity that aligned with her vision.
As a former resident of Montclair, NJ, it was extremely important to me that the brand fit the neighborhood's vibe and lineage of excellent local and independent restaurants. Through an iterative process, we were able to collaborate and experiment with potential directions before settling on the direction that aligned with the restaurant's core values: Simple. Elegant. Inspired.
