POMI
Role:
Art Direction, Design, Animation, Video Editing
Credits:
QNY Creative
Ezio Burani - Creative Director
Anna Urban - Marketing & Strategy Director
Ana Camera - Art Direction, Package Design
Ilya Volgin - 3D Artist, Design
Date:
2023 - 2025
Art Direction, Design, Animation, Video Editing
Credits:
QNY Creative
Ezio Burani - Creative Director
Anna Urban - Marketing & Strategy Director
Ana Camera - Art Direction, Package Design
Ilya Volgin - 3D Artist, Design
Date:
2023 - 2025
Tasked with adapting this global transition for the US market, our team at QNY aimed to preserve the brand’s storied heritage while propelling it into a new era of consumer engagement. At the heart of the design is the iconic Pomì tomato, symbolizing the brand’s commitment to purity and quality – offering just one ingredient, tomatoes, with no additives. This emblematic image is now set against a bold, all-red backdrop, ensuring the packaging pops on shelves and immediately draws the eye of the consumer.
Designed specifically for the U.S. market, these products stand out as shelf disrupters, with the vivid colors enhancing the connection to their respective flavors, ensuring they catch the consumer’s eye. The packaging is not just about visual appeal; it is functionally enhanced with product flavor tags and time-saving callouts, making it clear that these tomatoes are perfect for crafting quick, flavorful sauces without needing additional fresh ingredients. The larger Pomi logo ensures brand recognition during this exciting transition to a more colorful, convenience-focused product line.
This innovative approach caters to the consumer’s desire for convenience, quality, and visual appeal, all while maintaining Pomì’s commitment to using 100% fresh Italian tomatoes—a testament to their dedication to authenticity and quality.
This innovative approach caters to the consumer’s desire for convenience, quality, and visual appeal, all while maintaining Pomì’s commitment to using 100% fresh Italian tomatoes—a testament to their dedication to authenticity and quality.
